Prime Day 2025 ends tonight, and Lifehacker is sharing the best sales based on product reviews, comparisons, and price-tracking tools before it's over.
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While the Apple Watch Series 10 ($120 off for Prime Day) is the best smartwatch for most people, not everyone needs all the features of a $300 smartwatch. Personally, I've been happily using my Apple Watch SE for well over a year, and I'm quite content with it.
The SE is the budget version of the Series 10, and the 44mm version is going for $199 on the last day of the Prime Day sale. You can choose between the 40mm and 44mm variants, which are the two available screen sizes for the second-generation Apple Watch SE. (I use and recommend the 44mm variant because it has better battery life, and because it's the better deal during Prime Day.)
The Apple Watch SE lacks quite a few of the Series 10's features, including temperature sensing, fast charging, and the ECG measurement app. However, if you just want a smartwatch for fitness tracking and notifications, the SE is an excellent pick. I track my strength training, yoga, running, and other workouts using my SE, and I don't regret my purchase at all. It supports the latest version of watchOS and is going to get an update to watchOS 26 this Fall, so it'll be supported for some time to come. During Prime Day, it's 30% off its list price of $279, which is a near-record low.
Some people are going to find the 44mm variant a bit too big for their wrists. Although the 40mm variant is on sale for $169, the deal isn't as sweet as the one on the bigger watch. Still, I understand that some of us just can't be seen in public with an oversized watch on our wrists.
Looking for something else? Retailers like Walmart, Best Buy, and Home Depot have Prime Day competition sales that are especially useful if you don’t have Amazon Prime.
Walmart’s Prime Day competition sale runs through Sunday, July 13 and includes deals up to 50% off. It’s an especially good option if you have Walmart+.
Best Buy’s Prime Day competition sale, “Black Friday in July,” runs through Sunday, July 13 and has some of the best tech sales online. It’s an especially good option if you’re a My Best Buy “Plus” or “Total” member.